Navodit

Ravi

Led lifecycle-driven growth and category expansion across D2C, marketplaces, and B2B for a specialty coffee brand. Scaled Amazon marketplace performance, launched a coffee subscription program that significantly improved LTV and repeat purchase behavior, and built automated CRM journeys to drive retention. Introduced the Coffee Beans category by first partnering with leading Indian roasters and later launching Caramelly’s own line based on demand insights. Also expanded B2B white-label capsule partnerships and implemented AI-driven dashboards for marketing and sales analysis.

Worked in the Founder’s Office at upliance.ai, driving early-stage growth, GTM strategy, and customer engagement initiatives for an AI-powered smart appliance startup. Led the Amazon marketplace launch end-to-end, including listings, content, and marketplace optimization to establish the brand online. Expanded offline distribution by onboarding the product across 5 home appliance retail stores in Bangalore, helping build early market presence and customer reach.

Advised Shopify-based D2C brands under Millions Kart Private Limited on retention strategy, lifecycle marketing, and owned-channel growth as a remote consultant. Built CRM automation across Klaviyo (Email) and BiteSpeed (WhatsApp), scaling owned channels to contribute ~16% of monthly revenue through lifecycle campaigns and targeted segmentation. Drove ~71% increase in AOV, 1.4× improvement in customer retention, and ~44% uplift in LTV through optimized lifecycle journeys, push notifications, influencer activations, and engagement-led campaigns.

Part of the India marketing team that launched Saudi e-commerce operations for HNAK, owning retention marketing and CRM lifecycle strategy. Implemented the MarTech stack and built lifecycle automation (welcome, cart recovery, post-purchase, win-back) with RFM segmentation and SQL-driven audience targeting. Scaled owned CRM channels (Push, Email, App messaging) to contribute ~25–30% of total online revenue within the first year while establishing retention KPIs and cohort analytics.